Who are IWI Associates...

Steve Frosdick

Steve FrosdickDr Steve Frosdick has been Director of IWI Associates Ltd since 1996. He has two postgraduate degrees (MSc and PhD) and also has qualifications in MSP programme management and PRINCE 2 project management. He is a Fellow of the Higher Education Academy and was a Founder Member of the UK Football Safety Officers’ Association. Until 2017 he was a Fellow of the International Institute of Risk and Safety Management and a recognised safety practitioner (RSP).
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Alison Frosdick

alison_frosdickAlison Frosdick has been the Company Secretary of IWI Associates since 1999 and a Director since 2010. She is responsible for various aspects of support and administration. Alison was previously a registered Occupational Therapist with over twenty years experience in the UK National Health Service. She has also worked in the third sector as an Advocate for adults with learning disabilities.

Kate Adey

Chris BakerKate Adey is the founder of Gryphon Safety and Security and also works as a consultant with IWI Associates. Kate is from a military background that spanned 24 years. Whilst serving in the Army, Kate embarked on a parallel career in the safety and security industry during which time she qualified as a Safety Officer. Over the last 18 years she has gained experience and knowledge working at large outdoor and indoor venues including Twickenham, Wembley and the Olympic Park in the role of Deputy Safety Officer and Security Manager.
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Chris Baker

Chris BakerChris Baker is a stadium safety and security specialist who joined IWI Associates as Principal Consultant in November 2014.

Chris has over 15 years experience as a football stadium safety and security manager. Prior to joining IWI, he spent three years working for Brighton and Hove Albion FC as Event Safety Officer and Security Manager at the American Express Community Stadium. In two of the last three years he won awards for the quality of the safety, security and service experience provided at the stadium.
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Ravi Sharma

Ravi SharmaRavi Sharma BSc, Dip.RSA, MIIRSM RSP, GradIOSH, MInstLM, MSyI is the Group Head of Health, Safety and Security at bet365 (including Stoke City FC). In total he has been employed since 2011, initially at Stoke City (previously the Head of Health, Safety and Security), and then since October 2020, when he was promoted to Group Head of Health, Safety and Security for the organisation. He has experience in safety and security management going back over 20 years. He was previously a Safety Advisor for Her Majesty's Prison Service where he was heavily involved in pandemic contingency planning, audits, operations and training.
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