Who are IWI Associates...

Steve Frosdick

Steve FrosdickDr Steve Frosdick has been Director of IWI Associates Ltd since 1996. He has two postgraduate degrees (MSc and PhD) and also has qualifications in MSP programme management and PRINCE 2 project management. He is a Fellow of the Higher Education Academy and was a Founder Member of the UK Football Safety Officers’ Association. Until 2017 he was a Fellow of the International Institute of Risk and Safety Management and a recognised safety practitioner (RSP).   read more +

Alison Frosdick

alison_frosdickAlison Frosdick has been the Company Secretary of IWI Associates since 1999 and a Director since 2010. She is responsible for various aspects of support and administration. Alison was previously a registered Occupational Therapist with over twenty years experience in the UK National Health Service. She has also worked in the third sector as an Advocate for adults with learning disabilities.

Chris Baker

Chris BakerChris Baker is a stadium safety and security specialist who joined IWI Associates as Principal Consultant in November 2014.

Chris has over 15 years experience as a football stadium safety and security manager. Prior to joining IWI, he spent three years working for Brighton and Hove Albion FC as Event Safety Officer and Security Manager at the American Express Community Stadium. In two of the last three years he won awards for the quality of the safety, security and service experience provided at the stadium.
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Gerald Westlake Toms

Gerald Westlake TomsAfter a distinguished career with South Wales Police, Gerry Toms was for ten years the Stadium Manager of the Millennium (now Principality) Stadium in Cardiff. He developed extensive capability leading operational teams for international sporting events and major pop concerts and is widely regarded as one of the most experienced stadium managers in Europe.
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